FB Advisory - Football Benchmark

Who do we work for

Investing in Football

We work alongside investors to identify and secure opportunities in football.

Investment strategy
Transaction services
Club & player valuation
Stadium feasibility & conceptualisation
Benchmarking & market analysis

Governing Football

We support key stakeholders to grow football and enhance its governance.

Regulatory reforms & impact analysis
Competition reform/launch
Corporate development strategy
Support services for FA/league members
Research & intelligence services

Operating in Football

We provide solutions to improve clubs’ financial and operational efficiency.

Strategic & operational review
Operational support
Stadium business optimisation
Youth academy audit & strategy
Player valuation

Latest insights

Football Benchmark Insights

Multi-Club Ownership: Executive Program

Football Benchmark is proud to announce the launch of the Multi-Club Ownership Executive Program, an in-person masterclass taking place in Milan on 25–26 June 2025.

Reserve Teams: Talent accelerators or institutional afterthoughts?

Reserve teams sit at the intersection of youth development and professional football — but their role across Europe remains anything but uniform. In this article, we unpack how reserve teams are used across UEFA member associations, with a special focus on Spain’s embedded model and contrasting approaches in Germany, Italy, France, and England. Real Sociedad, Athletic Club, FC Barcelona, and Real Madrid show how B teams can serve as fast-track platforms, not long-term holding areas, when aligned with strong academy systems. The key takeaway: reserve teams are not a universal solution. Their value depends on context: regulatory, financial, and cultural.

Attendances in Women’s Football: Strategic Drivers and Outlook

As women’s club football continues to gain ground across Europe, stadium attendances are on the rise. With major media revenues still developing, matchday income is becoming a vital pillar in the sport’s commercial model. In this article, we break down the key drivers behind attendance growth in the top four UEFA women’s leagues — from the pull of marquee matchups to the impact of smarter fixture scheduling. The piece explores both the growing momentum and the structural challenges still facing the women’s game. The key question: how do we convert one-off spikes into consistent, season-long engagement?

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